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What Makes an Effective PowerPoint Presentation

What Makes an Effective PowerPoint Presentation

The best PowerPoint presentations shouldn’t be remembered. Instead, they should fall into the background to support you and the message you’re trying to get across.
What does stand out as a distraction, however, is a bad PowerPoint presentation. Whether it’s a million lines of text, a disjointed flow, ugly photos, or poor design, bad PowerPoints detract from the overall message you’re trying to get across (while also undermining your own credibility as a professional or speaker).
podium_speech, Rose Davidson, DOES Biz, Small Business, Female Entrepreneurs, Virtual Assistant, Office Manager, Social Media, PowerPoint, Presentations with Style and Impact, Video
Knowing how to use PowerPoint and work within it quickly is helpful, but more important is making a good presentation that hits all your goals, as well as delivering it effectively. A great PowerPoint presentation is:
  • Prepared to Win. Researched, planned, and prepared professionally, so you can deliver the right message to your target audience effectively.
  • Designed Correctly. With points that are illustrated, and visually stand-out, without overwhelming your audience or unnecessarily complicating your message.
  • Practised to Perfection. Rehearsed and timed so your points land as practised with your live audience.
  • Delivered with Poise. Presented with a relaxed inner-calm and confident outward projection, while communicating warmth, excitement, and energy.
  • Free from Mistakes. Devoid of cheesy clipart, nonessential flashiness, miscues like reading directly from promoters, and other easy to avoid problems.
Before even opening PowerPoint, start by addressing these things. These PowerPoint tips will ensure that you’re fully prepared for your presentation.
1. Know Your Stuff
Your presentation isn’t about your slides alone. It’s about the message you want to get across. Before filling in stats, facts and figures, think about the narrative that’ll be discussed, why and in what order.
2. Write it Out
Start on a Word or Google doc, and “storyboard” or script the entire presentation to give you an idea of how the information presented will “flow,” and how viewers will see it in sequence.
3. Highlight What’s Most Important
A presentation covers the most crucial pieces only. Whatever you’ve been working on that lead to this—a paper, a work project, a new product design—doesn’t need to be shared in its entirety. Pick key points and put the rest in an “Appendix” to refer to during the Q&A session at the end.
4. Know Your Audience
How you talk to a room full of medical professionals should be different from the way you address a room full of young entrepreneurs. Everything, in fact, is different. Your topic selection, the language you use, the examples you give to illustrate points, and the little bits of humour included should be tailored specifically with your target audience in mind.
Knowing your audience really well—their fears, wants, and desires—is the first step towards making a PowerPoint presentation that persuades them.
5. Rehearse! (Yes, Already)
It’s never too early to get used to the rhythm of your presentation and take note of points you want to emphasise. While saying it out loud, you’ll start to develop a “feel” for the material and notice that some things work well, while others don’t and might need to be worked around.

Simple Tips to Design Your PowerPoint Presentation Better

Second, only to you (the information you bring and how you present it) is your PowerPoint slides. If not designed well, a PowerPoint can be disengaging or distracting (regardless of the content quality). Here are some presentation design tips to make sure this doesn’t happen to you.
6.  Keep Your Slides Simple
This is one of the most important PowerPoint presentation tips to follow when designing your slides. Keep in mind that less is more (effective.) A cluttered slide is distracting. It causes confusion for an audience: Which part of the slide should I focus on? Should I read the slide or pay attention to the presenter?
On the other hand, a simple, visually appealing slide will engage your audience, keeping them on track with your main points.
7. Limit Words on Your Slides
Piggybacking on the last point – less is more effective. If possible, avoid bullets altogether. Otherwise, minimize them to just a few simple words. The audience should be listening, not reading.
8. Use High-Quality Photos and Graphics
One of the more important tips for PowerPoint presentations is to be sure to use high-quality photos and graphics. People are more likely to take you seriously if your presentation is visually appealing. Users view attractive design as more usable. Similarly, they’ll view a more attractive PowerPoint as more effective.
9. Use Accurate and Relevant Charts and Graphs
Charts and graphs can also be distracting if they’re not used right. Make sure your information design is simple and clean so that the audience doesn’t spend the entire time trying to decipher what your X-axis says.
10. Use High-Quality, Fresh Templates
Have you seen the old PowerPoint template that looks like worn paper and uses ink splashes? Yeah, so has your audience. Templates can be distracting if they’re too basic or if the design feels dated. You need one with great design options.
Fortunately, there are a number of effective PowerPoint Presentation Templates to help you out if you’re not a designer yourself. If you’re looking for a multipurpose PPT theme, then you can’t go wrong with either Motagua or Ever. There are also specific ones for Business Plans or Finance Reports.
11. Choose Appropriate Fonts
Fonts are an important part of engaging your audience. Fonts and typography choices have a subconscious effect on viewers, causing them to characterize your company’s presentation and brand either positively or negatively. Make sure that you’re choosing fonts that are professional and modern!
12. Choose Colour Well
Similar to font choice, colours cause-specific subconscious reactions from viewers. Choosing an outdated colour combination for your presentation will render it ineffective.
13. Clean + Simple Formatting Makes All the Difference!
We’ve got a full tutorial on formatting your PPT slides properly. Give it a read through and review the accompanying video. Just remember less is more. The focus is you and your message, not your slides.
14. Make Sure All Objects Are Aligned
A simple way to create a well-designed presentation is to make sure all items on a slide are intentionally aligned. To do this: hold down Shift + select on all the objects you want to include, then choose to Arrange in the options bar and apply Alignment Type.
15. Limit Punctuation
This isn’t the place for exclamation points. You emphasize your points (while speaking). Don’t enlist punctuation to do this for you. (Leave these at home: !!!)
16. Avoid Over-Formatting Your Points
This PowerPoint presentation tip is fairly simple: there’s no need to have every word of every bullet point capitalized, or to have all your bullet points in title case. If possible, drop bullets altogether. Again, the simpler the better!


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